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'Discriminatory' food names should be banned, says Austria

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posted on Mar, 21 2012 @ 01:56 AM
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It is not always about "racists" when they change the name of food. In many European countries Mars had a chocolate bar, that was called "Raider". I always wondered, who invented that name and how it would be perceived in English speaking countries.
A few years ago they changed it into "Twix" and since "Raider" was a very succesful product they ran a campaign over month saying "Raider now is called Twix!"

Later I learned that it never was called "Raider" in the UK, but always had been "Twix".

Another odd name is "ACE" - at least here in Germany. It is used for a juice, meaning the juice has vitamines A, C and E. What makes it sound bizarr is the fact, that there also is a detergent called "Ace" - one of those things with the warning "Keep out of reach of children!" on it.




posted on Mar, 21 2012 @ 05:25 PM
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reply to post by Siddharta
 


Maybe they had to change it because there's a football team called the Raiders in the USA. Twix sounds better as a candy bar in my opinion anyway.v



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