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Law enforcement officials across the country are puzzled over a crime wave targeting an unlikely item: Tide laundry detergent.
Theft of Tide detergent has become so rampant that authorities from New York to Oregon are keeping tabs on the soap spree, and some cities are setting up special task forces to stop it. And retailers like CVS are taking special security precautions to lock down the liquid.
One Tide taker in West St. Paul, Minn., made off with $25,000 in the product over 15 months before he was busted last year.
“That was unique that he stole so much soap,” said West St. Paul Police Chief Bud Shaver. “The name brand is [all] Tide. Amazing, huh?”
Tide has become a form of currency on the streets. The retail price is steadily high — roughly $10 to $20 a bottle — and it’s a staple in households across socioeconomic classes.
Most thieves load carts with dozens of bottles, then dash out the door. Many have getaway cars waiting outside.
I wonder has anyone seen Tide being sold on the streets? I can't even believe I just typed that sentence...
Cops there reportedly call Tide “liquid gold,” and came across a big stash of detergent during a recent drug sting. Police believe a common motive for stealing the soap is raising money – or barter – for drug habits. “They’ll do it right in front of a cop car — buying heroin or methamphetamine with Tide,” Detective Rick Blake of the Gresham Police Department, in Oregon, told The Daily. “We would see people walking down the road with six, seven bottles of Tide. They were so blatant about it.”
Originally posted by this_is_who_we_are
"Daytona 500 saved by Tide detergent," said BusinessInsider.com. "Of course a sponsor saves the day."
Tide is not currently a NASCAR or Daytona sponsor, said P&G spokeswoman Sarah Pasquinucci in a statement: "We were excited to see that Tide helped save the race last night."