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WASHINGTON — They’ve long been known as devil dogs, leathernecks and “the first to fight.” But Marines, with their self-described expertise in “killing people and breaking things,” now want to promote their kinder side as well.
A new Marine Corps advertising campaign starting this weekend takes its cue from research showing today’s recruit-age generation is interested in helping people. So the campaign is crafted to show Marines not only as warriors but as humanitarians and peacekeepers; not only as courageous but also as compassionate.
Entitled “Toward the Sounds of Chaos,” the campaign seeks to explain that in an uncertain world, Marines “need to be ready to engage in whatever activity our country needs us to engage in,” Brig. Gen. Joseph L. Osterman, head of the Marine Corps Recruiting Command, said in a recent interview.
“That may go all the way from a combat-type environment, as we’ve been doing for the last 10 years, to what we did before ... emergent chaotic situations ... catastrophes ... natural disasters or failed-state-type situations where people need help,” he said.
Marines “need to be ready to engage in whatever activity our country needs us to engage in,”
“Where chaos looms, the few emerge. Marines move toward the sounds of tyranny, injustice and despair — with the courage and resolve to silence them. By ending conflict, instilling order and helping those who can’t help themselves, Marines face down the threats of our time.”
Originally posted by usmc0311
Well it seems My beloved Corps has decided to change their recruiting angle and show a new angle to the public. I think this was a good move for them to make. It publicly shows that Marines do more than kill.
Originally posted by SeekerofTruth101 Once a Marine, always a Marine, leaving NONE behind,