Originally posted by woodwardjnr
Astroturfing is a form of advocacy in support of a political, organizational, or corporate agenda, designed to give the appearance of a
"grassroots" movement. The goal of such campaigns is to disguise the efforts of a political or commercial entity as an independent public reaction
to another political entity—a politician, political group, product, service or event.
Could the "Get Kony 2012" be classified as Astroturfing
Interesting concept.... now couple that with Senate bill 1067, in particular section 9, the funding portion of the bill.
S.1067 - Lord's Resistance Army Disarmament & Northern Uganda Recovery Act of 2009
Section 9 outlines the funding and says this:
SEC. 9. SENSE OF CONGRESS ON FUNDING
It is the sense of Congress that--
(1) of the total amounts to be appropriated for fiscal year 2011 for the Department of State and foreign operations, up to $10,000,000 should be used
to carry out activities under section 5; andCommentsPermalink
(2) of the total amounts to be appropriated for fiscal year 2011 through 2013 for the Department of State and foreign operations, up to $10,000,000 in
each such fiscal year should be used to carry out activities under section 7.
$10M a year for 3 years really seems a mere token amount in my opinion. When I found this bill yesterday I was stumped as to the relatively low
amount given to this project. I thought about it all evening, discussing it with my boyfriend as well and if you look at the financials for the
charity, last year's numbers for the charity came pretty close to $10M. If my memory serves me I believe it was a little over $8M. Now... with the
release of this video at this time I am sure that their financials this year will be closer to the $10M mark, maybe even more.... getting my drift
here? I am not sure I'm explaining my point well enough. I'm taking your astroturfing theory and meshing it with the wording of the bill and the
financial statements of the charity.
Also, I would like to point out, for anyone that is interested, another little gem I found yesterday about Invisible Children. I'm not sure about
anyone else out there but when I saw the video and found out how it ended up going viral I was still under the impression that this grassroots
organization was just that...grassroots. Meaning that they operated on a shoestring budget, did all of their own releases, PR, advertising etc.
However, I was able to find that this 'grassroots' organization has a very very slick advertising agency behind them. When I say slick, I mean...
slick. The ad agency's clients include: LG, NFL teams, NASCAR, CBS, FOX, Disney and others. This ad agency specializes in online advertising,
'online reputation management' and marketing using social media to bolster an organizations online presence thereby driving revenue and I can
imagine, is NOT cheap. Here is a link to the ad agency's website, I think it is well worth a few minutes to have a looksee at their client list as
well as their philosophies: Invisible Children's Advertising Agency - Digitaria
Is this a
smoking gun? Hardly, but as my mother used to tell me, your reputation is only as good as those you associate with....
Now, as for those who would like to categorize myself. along with others who have shown a healthy skepticism of the charity itself, as being
heartless, cruel, unfeeling people I would ask you nicely to stop. As a person who loves wordcrafting even I have no words to express my contempt for
Kony and what he has done to these children. I would dearly love to see him brought to justice and in my opinion even hell is not good enough for
him. But I cannot also begin to feel a little resentment towards the charity itself for using a marketing ploy to guilt me, and others, into
supporting their 'efforts'. I stand firmly with the people of Uganda that say "too little too late". They should have done this a few years
back, to do so now smells like a money grab, pure and simple.