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The fast food chain Jack in the Box is going whole hog in a "Marry Bacon" campaign, launched during last Sunday's Super Bowl.
The ad campaign aims to promote the chain's BLT Cheeseburger, but if you go on a new website the company has set up, MarryBacon.com, you'll find an extra treat not seen in the commercial—the Bacon Milkshake.
You read that right.
A bacon. Milkshake.
Jack in the Box tells us the shakes are generating a lot of “buzz”, but only a limited number of them are being sold. You have to specifically ask for them, they’re not on the menu. The manager at the store I went to raised her eyebrows when I walked in and ordered...eight. "Are they good?" I asked. "Not my thing," she replied after a pause. She did tell me they are selling quite a lot of them. By the way, Jack in the Box doesn’t really use bacon in the shakes, but a special syrup. I checked the nutritional value, and a 16-oz. version weighs in at 773 calories and 40 grams of fat.