Super Bowl XLVI Comprehensive (sorta) Commercial Breakdown/Analysis

So much is always made about the commercials in the Super Bowl, I decided to take the liberty and catalogue them real-time this year. Some of these figures do not reflect the ad itself, but the content (i.e., sex, apocalyptic, inclusion of aliens).

Totals: 88 commercials (by my tally):

cars - 21 (does not include insurance or cars.com ads)
nbc/ge - 19
sex - 9
beer - 6
coke/pepsi/doritos - 7
apocalyptic/terrorism - 7 (NOTE: all apocalyptic themed ads were before halftime, and this count does not include the clint eastwood (i originally thought it was charlton heston)) ad about america's demise)
movies - 7
aliens - 5
nfl - 5
chinese guy bathing in gold coins - 3 (all nfl commercials)

there were a number of ads implying health issues, often making light of them (urinary, gastrointestinal, weight, etc) and otherse involving the TSA embarrassing a male passenger for a sex toy, and a car commercial with a gen-eg robot baby and talking about "reinvented rain" and how it makes you skinny.

Here is the entire nights advertisement description, with some embedded editorial:


after nyg opening drive..

1. beer (1)
2. car (1) vampires/death (1)

..safety nyg 2 ne 0..

1. pepsi (1) - elton john is king deposed in renaissance
2. car (2)
3. nbc (1)

..touchdown nyg 9 ne 0..

1. beer (2)
2. m&ms (1) - classy party nudity/stripping of the m&m (sex-1)
3. smart phones (1)
4. nbc (2) - celebrity apprentice - donald trump (1)

..kickoff return..

1. coke (1)
2. car (3) toyota - 2012 mayan apocalypse!!! (2)
3. nbc (3)
4. nbc (4)

..timeout..

1. bridgestone (1)
2. godaddy (1) - sex (2).. obviously.. go SOPA!
3. car (4) lexus - water jug shaking like in jurassic park - dramatic
4. movie (1) - battleship - apocalyptic (3)

..field goal nyg 9 ne 3..

1. beer (3) - budweiser celebration after prohibition
2. doritos (1) - dramatic, wheres the cat? whats that mean?
3. car (5)

..kickoff return..

1. ge (5) and budweiser (4) dual commercial
2. movie (2) - john carter (disney) - aliens (1), apocalypse (4)
3. taxact.com (1) - child has urinary problem pees in pool so funny..
4. nbc (6)

..injury timeout..
1. movie (3) - dr seuss the lorax
2. car (6) vw - dog too fat to leave house, also star wars theme (aliens - 2)
3 nbc (7)

..after punt..
1. h&m (1) - sex (3)
2. coke (2)


..COMMENTARY: cris collinsworth talks about nyg's jason pierre-pauls father, bring blind, growing up in haiti. says "his father could move around the house effortlessly" well most blind people can theyre not retarded you insensitive idiot. ugh.

..punt..

1. car (7) chevy
2. movie (4) - star wars, episode 1 3d - aliens (3)
3. nbc (8)

..2 minute warning..

1. movie (5) - captain america, apocalyptic (5)
2. telaflora.com - sex (4)
3. skechers - dog race
4. xbox/nfl play 60 (1)
5. cars.com (1)

..timeout..

1. doritos (2) - slingshot baby
2. e-trade
3. movie (6) - gi joe - apocalyptic/corrupt gov't* (6)

..halftime nyg 9 ne 10..

1. nfl (2) - chinese guy bathing in gold (1)
2. cure auto insurance
3. car (8) honda
4. deliveringchoices.org (talks about the humanitarianism of soft drink distributors and the codifying of calorie reduction on soft drink cans)
5. car (9) toyota
6. cure auto insurance
7. nbc (9) local

..halftime recap..

1. car (10) toyota
2. hulu plus - kind of creepy, futuristic
3. beer (4)
4. nbc (10)

..halftime show..

1. nbc (11) - sex (5)

..halftime recap..

1. car (11) dodge ram jeep chrysler - grim, 90-second depressing talk about reality of america, "halftime" analogy, by clint eastwood
2. nfl (3) - chinese guy bathing in gold (2)

..touchdown nyg 9 ne 17..

1. nbc (12) - smash
2. comcast xfinity
3. nba
4. progressive auto insurance (invisible friend)
5. nbc (13) local

..field goal nyg 12 ne 17..

1. car (12) fiat - sex (6) and 90% of ad in italian
2. pepsi (2)

..kickoff return..

1. car (13) genetically engineered baby? and "REINVENTED RAIN": it makes you skinny??
2. coke (3)
3. dannon yogurt
4. century 21 insurance (donald trump - 2)

..injury timeout..
1. car (14) acura - jerry seinfeld and aliens (4)
2. ge (14)

..punt..

1. beer (5) sequel to budweiser prohibition commercial
2. bridgestone (2)
3. nfl (4) - chinese guy bathing in gold.. again..(3)
4. nbc (15)

..field goal nyg 15 ne 17..
..end of 3rd quarter..

1. nfl.com/evolution (5)
2. car (15) ford
3. car (16) toyota
4. car (17) acura - (regurgitation of seinfeld/alien commercial but no aliens in this one)

..timeout..

1. car (18) honda
2. movie (7) - act of valor - navy seals, terrorism
3. metlife insurance (incl marvin the martian, jetsons, transformers cartoons) (aliens - 5)
4. nbc (16) smash

..injury timeout..

1. car (19) hyundai
2. beer (6)

..punt..

1. car (20) kia - sex (7)
2. careerbuilder.com - also includes scene at airport with TSA making a fool out of the male traveller with something in his suitcase cencored, looks like a sex toy (8)..
3. nbc (17)

..injury timeout..

1. smart phones (2)
2. nbc (18)

..2 minute warning..

1. car (21) cadillac
2. history channel - swamp people
3. godaddy.com (2) - sex (9)
4. nbc (19)

..end of game nyg 21 ne 17..

So whaddya think? Are Americans brainwashed enough?

the one with the dog running in sketchers was funny

avengers looks awesome

coke ads were disjointed and ineffective, they need to fire the ad agency

I'd be curious to see how much traffic godaddy got after their ad, lol at the "website content not rated" tag. classic warning that is really a temptation

over all really boring year for the ads

oh, and that was clint eastwood. lol

reply to post by syrinx high priest


oo yeah thanks. i get those fells mixed up sometimes i guess !

I remember last superbowl watching cowboys & aliens trailers, a supervolcano erupting, etc.
I was expecting more of an alien presence this time around, and we got it.
Though it might be like them to just feed it to us,
BUT, what with the Madonna illuminati ritual,
I see it as more subliminal feeding to "get ready for it."
The 2012 chevy commercial made me rofl.

They know 2012 is in the back of everyone's heads. There's a good chance they're just exploiting it.
But hey, if everything IS going to be changing, WHY NOT capitalize on it while they got the opportunity?

I was actually very disappointed in the commercials this year.
There were only a couple that I thought were good.

reply to post by andboycott


I'm going to go out on a limb and call Act of Valor a full-on propaganda film. Good Lord, it couldn't be anymore obvious with it's film style being eerily reminiscent of GoArmy.com commercials.

The Audi vampires commercial gave me a good belly laugh. A pretty funny commercial. The GE bit that included Budweiser and all that jazz was just nauseating.

reply to post by 4KAAN


Good call pointing that out, the only part I didn't watch was the halftime show, though I saw the first minute, seemed like these guys in viking or roman attire?

reply to post by andboycott


Nice coverage! Except the first car commercial was for Chevy Silvarado not Toyota. Not that is matters much...
I also liked the Vampire Audi commercial. The rest...meh...

LIFELONG Giants fan here, so just have to say HOLY SH*T!!!! GO BLUEEEEE!!!!

(got that out of my system, thx!)

But on topic, this is a great post... kudos to your documentation! My fave commercials of the night were...

Hulu - with Will Arnet ("This is a $3000 suit, COME ON!)

Chevy Silverado "2012" | Super Bowl XLVI Ads | Chevrolet Commercial

www.youtube.com...


#1

Actually DAVE the FORD guy, did make it,,

He's with all the GIRLS who made it

Dumb CHEVY guys,,



A FORD Guy,,

Me.

Op...you logged all this. It begs the question why? What does it all mean?

Best spot was the doritos one where the dog paid the owner off for witnessing him burying a cat

Lol