reply to post by mysterioustranger
Oh, yes, I remember those days well...
was enjoying reading the BTS thread going down memory lane for those of us "baby boomers"...
it has changed SO MUCH...
After I logged off yesterday I was thinking some more about Nat Geo -- the magazine -- pre-internet presence...
their ads were for nice Cameras, cool vacation ideas, ....
I have here on my desk now six issues I grabbed from my piles randomly, based on dates of several different decades. Let's have a look at the
First the back covers alone (high dollar placement):
First one is dated June 1969. Mazola corn oil and margarine
with a pic of a happy, perfect family smiling at a basket of fried chicken,
headlined: Look! The whole Smith family is Polyunsaturing in their backyard...
November 1979: Krementz jewelers
Sep 1987: Kodak
March 1990: Toyota Camry
Feb 2002: Toyota 4Runner
with a clever shot of one off-roading, and a bit of copy that looks like a piece of paper that blew across the road
behind it saying: Over the river and through the woods and across the rocks and down the canyon and into the gorge and up the mountain and under
the cliff and between the boulders and past the switchbacks and into the stream and beyond the ridges to Grandmother's house we go.
Nov 2007: The new Imac
Inside front covers:
1969: Masthead. First page Cadillac
, facing page Aetna
1979: Masthead again. First page Kraft Cracker Barrel Cheese
(no thanks, I'm good
), facing page Magnavox color tv We make staying
and pic of a football player running with a ball and superimposed is a tv with the same 'shot'
1987: U.S. Committee for Energy Awareness
Nuclear energy ad .. mentioning the 1973 Arab oil embargo and saying nuclear is what we need. First
page: The Franklin Mint
sculpture of a bald eagle about to grasp prey, beak open, talons flaring, eyes deadly
1990: Inside front cover and first page spread: The Mazda MPV Who says there's no place like home?
2002: Inside front cover and first page spread again: Dodge Caravan What idiot coined the phrase "stay at home mom?"
2007: and again, spread: Honda Accord
And finally, Inside back covers:
1969: Lincoln-Mercury Continental
1979: Oldsmobile Cutlass Brougham Sedan
with a bunch of middle-class office-type gawkers admiring it
1987: AT&TSuddenly there are 250 million more computers in America
touting Unified Messaging, a new was to check your 'electronic mail'
over the phone. Shows a cardboard template to be placed on a push button , corded desk phone face
1990: Kellogg's All-Bran
cereal. Pic of a life-size bowl of cereal.
First drug ad in our sequence! b/w shot of a woman gazing over a railing onto a lake. what would you dream of doing tomorrow
if tonight you had the best sleep of your life?
digital camera (SLR, I think). MSRP $600.
Hmmm. only one pharma ad, for sleep aid. no anti-depressants, no massage therapy. what DO ya know...different audience much? The print version of
NatGeo seems to have vastly different advertisers. What gives?
Oh, right. People who don't read
but prefer TV
. Different audience.
edit on 4-2-2012 by wildtimes because: formatting