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Romney’s “Charlie Crist” problem is this: Romney’s chief campaign strategist and several of his most senior campaign staff were Charlie Crist’s top political advisers — the same ones who crafted Crist’s moderate, ignore-the-tea-party strategy epitomized by Crist’s famous “hug” of President Barack Obama. That strategy led Crist, once the most popular Republican governor in the nation, to defeat.
Other senior Crist political aides from his failed Senate campaign now hold key posts in Romney’s campaign. Amanda Henneberg had served as Crist’s press secretary is now is a spokeswoman with the Romney 2012 campaign. Likewise, Andrea Saul, who was Crist’s communications director, now is Romney’s press secretary.
The Stevens & Schriefer firm has played a central role in several GOP presidential campaigns, including Romney’s failed bid in 2008. It also holds a strong track record of winning campaigns, mainly for more moderate Republicans.
The firm specializes in helping Blue State Republicans woo moderates, swing voters, and Democrats to help the GOP win state-wide elections. Stevens & Schreifer advised Republican Chris Christie in his bid for New Jersey governor.