I thought google searches were different for different people. i.e if you normally look at conservative media, your search results will reflect that and be different from those who normally look at liberal media.

It would be interesting to do a test to see if this is the case.

Originally posted by woodwardjnr
I thought google searches were different for different people. i.e if you normally look at conservative media, your search results will reflect that and be different from those who normally look at liberal media.

It would be interesting to do a test to see if this is the case.

They are.

A) If you're logged into your Gmail, there's more data on what you search and stuff and so Google will try to send you more relevant results.
B) There are different data centers that deliver results.
C) Even if you're not logged in, Google will try to give you more relevant results based on your history.
D) Your IP address - location - also directly impacts the results you get, so again - you get more local, relevant results.

They're also now doing a new push to integrate your social media channels/network into your search results. They're always up to something, though, so nothing's ever set in stone. : ) The good news is, as someone who's been watching Google (for the sake of my job) for 6 years now, they've always been about delivering more quality, more relevance... I'm not naive enough to think such a giant company can't have bad intentions or infringe upon privacy, but they do seem to be "customer"-focused.