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The world's oldest bottler of Dr Pepper will stop distributing the popular soft drink after settling a trademark dispute with Dr Pepper Snapple Group Inc., the owner of the brand.
Dublin Dr Pepper Bottling Co., which began selling Dr Pepper in Texas in 1891, has agreed to sell its distribution rights to Dr Pepper Snapple for an undisclosed sum under terms of the agreement, both companies said Wednesday.
Dr Pepper Snapple sued the tiny Dublin, Texas, bottler last June, accusing it of diluting the Dr Pepper brand by selling bottles with the label "Dublin Dr Pepper.'' It also accused Dublin Dr Pepper of selling the soft drink beyond its approved territory, a 44-mile radius around Dublin, a rural town with a population of 3,800.
Dublin Dr Pepper, with about $7 million in annual revenue, sells less than 1% of Dr Pepper's overall volume. Dr Pepper Snapple, based in Plano, Texas, the third-largest U.S. soft-drink company by sales, has more than $5 billion in annual revenue and controls a portfolio of brands that also includes Sunkist soda, Mott's apple juice and Snapple tea.
Looks like a gay fantasy scene, or maybe a Bohemian Grove picnic.
Thank you for contacting us about Dr Pepper Bottling Co. of Dublin, Texas. We wanted to let you know that we have settled our legal issues with the Dublin bottler over the Dr Pepper trademark and distribution rights. As part of the agreement, Dublin has sold us its sales and distribution operations, as well as the rights to distribute Dr Pepper and other DPS brands in its former territory.
Our former Dublin bottler is now doing business as Dublin Bottling Works Inc. They’re continuing to produce other soft drinks at their bottling facility, as well as operating their museum and Old Doc’s Soda Shop, offering tours and selling soft drinks, food and officially licensed Dr Pepper merchandise.
We want to assure you that you can still find Dr Pepper with cane sugar in Dublin and surrounding areas and at leading retail outlets in Dallas/Fort Worth, Houston and Waco and other areas where our bottlers make it available. It’s the same product Dublin sold. It will still be bottled and canned in distinct, nostalgic packaging. The only difference is it will not reference Dublin on the label.
Dr Pepper is still a big part of Dublin. We will enthusiastically support the popular “Dr Pepper, Texas,” celebration as well as the related “10-2-4k” run held each June in Dublin. And if you’re in the area, we hope you’ll stop by the museum and Old Doc’s Soda Shop.
Thanks again for contacting us – and for being a fan of Dr Pepper.