I find it most fitting. You can say what you like but they certainly got peoples attention.
ETA A little crack in the plaster, if you will.
edit on 8/1/12 by LightSpeedDriver because: ETA
"Occupy" won a runoff vote by a whopping majority, earning more votes than "FOMO" (an acronym for "Fear of Missing Out," describing anxiety over being inundated by the information on social media) and "the 99%," (those held to be at a financial or political disadvantage to the top moneymakers, the one-percenters).
Occupy joins previous year's winners, "app," "tweet," and "bailout."