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The problem is that most of the bookmaker's customers simply haven't a clue. That's not supposed to sound harsh, but it's true, and unless you are in the 2% that currently make a long term profit, that includes you. Their customers range from the average 'Saturday' gambler, through the serious enthusiast, right up to the professional gambler, who earns his living from the bookmaker. It works like a pyramid, with the many 'Saturday' gamblers at the bottom, and the very few professionals at the top, making steady and consistent winnings each and every day. Somewhere in the middle lies the vast body of enthusiasts who dedicate hours to studying racing form, fitness and jockeys. They come with their preconceptions of what makes a good runner, and for the most part, they know the sport pretty well, yet they still seem to lose overall – their problem lies with a lack of understanding of simple mathematics and probability, rather than lack of knowledge. The odds will always lie in favor of the bookmaker – after all, he sets them. Unless you know exactly how to increase your likelihood of winning, you're going to fall into the same traps as everyone else.