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"The world will not end. It is an era," said Yeanet Zaldo, a tourism spokeswoman for the Caribbean state of Quintana Roo, home to Cancun. "For us, it is a message of hope."
Long Count calendar begins in 3,114 B.C., marking time in roughly 394-year periods known as Baktuns. Thirteen was a significant, sacred number for the Mayas, and they wrote that the 13th Baktun ends on Dec. 21, 2012.
For some reason, Gronemeyer says, people have ignored evidence that dates beyond 2012 were recorded.
Human beings seem to be attracted by apocalyptic ideas and always assume the worst," Gronemeyer said.
Mexico's tourism agency expects to draw 52 million visitors by next year only to the regions of Chiapas, Yucatan, Quintana Roo, Tabasco and Campeche. All of Mexico usually lures about 22 million foreigners in a year.