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Trust in information on the web is being damaged by the huge numbers of people paid by companies to post comments online, say researchers.
Some firms have created tens of thousands of fake accounts to flood chat forums and skew debate.
A thread titled "Junpeng Jia, your mother asked you to go back home for dinner!" received over 300,000 replies over a two day period. A PR company later claimed it had employed 800 individuals to run 20,000 separate accounts on the site to help maintain interest in the videogame while it was down for maintenance.
Social Advertising Best Practices
Social media is big and getting bigger, providing marketers with a combination of reach, relationships, and relevance:
* Reach: Social media has overtaken email as the most popular consumer activity
* Relationships: Social media's strength is in the personal connections it enables, the peer-to-peer contact…
* Relevance: Consumers are extremely engaged with the content and connections that their friends are creating because of its personal relevance.
Trust in information on the web is being damaged by the huge numbers of people paid by companies to post comments online, say researchers.
Originally posted by havok
reply to post by DJW001
I concur.
Why anyone puts trust in this mess of information is beyond me.
I was going to post the same answer...but then I saw your reply.
Anyways...
This is to be expected.
Everything has to be manipulated in order to be controlled.
And some people want to control everything.
I see a future where this tactic will be used to "govern" the 'net.
There will be a bill through CONgress that can push the envelope.
Yup.
The bottom line is this should be made illegal. Immediately. Not only for companies, but illegal for any such program in government or politics.
Originally posted by DJW001
reply to post by TrueAmerican
The bottom line is this should be made illegal. Immediately. Not only for companies, but illegal for any such program in government or politics.
So you are advocating a curb on free speech? Why not simply make it impossible to post anonymously? It is already possible to identify netizens based on things like their IPP. Why not simply end the charade, and require people to post under a verified identity?
I never posted prior to this. I was originally assigned this site, which is why I joined.
That has absolutely nothing to do with a mass, paid intent to deceive the public. Either by a company or by government. That's beyond free speech. WAY beyond. It is deception, false, fraudulent, and needs to go bye bye.