Richard Branson: Good Guy or Bad Guy?, page 2
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reply posted on 18-11-2011 @ 04:17 PM by s12345
Also he is not an ordinary gut he is a public school boy ( meaning english word for a private boarding school). Also his wife is entitled at one time to call herself Lady """. Although I agree he appears not as people expect a public school boy to appear: this is actually how a lot of them appear these days. His father was a Barrister: he also went to a public school. His father is probabaly the reason that he did not go to jail for copywrite infringement: as his father talked to people and so the case got dropped in court As I have said before he is very clever and is the only billionaire that people always think as the little guy. People always think that he is the little guy going against some large titan. The reason he always positions himself in this way is that with smaller companies he can make more money: he does not need as many customers in any area and so he can get away with charging more money relative for the service. That is why he rarely charges the least amount of money. He positions himself as an above median price, providing an ok service.Becasue he is not going for market share, just a good price per person. It means that he does not have to provide a great service or a really cheap price. Just a good brand and great marketing. It's the same with his staff they paid low wages and this is why he fosters an atmosphere of fun(apparently) as he can pay his staff less. Everything he does that seems for the best is really about more profit.
edit on 18-11-2011 by s12345 because: (no reason given)

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