Because Annie Machon went to see him on his island. What the hell do you think ex-spies do. I suppose Rupert Murdoch must be a great guy and the News of the world thing is unimportant because ex-spies and intelligence experts for hire are really nice people who never break the rules. Just because he's reasonably photogenic does not mean he is a great guy. Do you actually think that guys like him get where they are by winning personality contests. What you see on tv is what he wants you to see. He knows that people link Virgin with him and so ho has to appear a nice guy. No one flies an exspy all the way to his island for a chit chat for nothing. Rupert Murdoch and Richard Branson are probably more alike than unalike: in many way probably including morals.