this gets my goat,no matter how it's perceived its called desensitization,the industry has been doing it for many many years.Unfortunately within a few years this will be considered the norm on television and movies and eventually up the ante..Shock value states in advertising
Shock advertising or Shockvertising is a type of advertising generally regarded as one that “deliberately, rather than inadvertently, startles and offends its audience by violating norms for social values and personal ideals.”  It is the employment in advertising or public relations of "graphic imagery and blunt slogans to highlight" a public policy issue, goods, or services. Shock advertising is designed principally to break through the advertising “clutter” to capture attention and create buzz, and also to attract an audience to a certain brand or bring awareness to a certain public service issue, health issue, or cause (e.g., urging drivers to use their seatbelts, promoting STD prevention, bringing awareness of racism and other injustices, or discouraging smoking among teens).
It's a call for silencing ones inner voice of conscience
Children spend more time watching television than in any other activity except sleep. - Huston and Wright, University of Kansas. "Television and Socialization of Young Children."
Sexual content on television is strongly associated with teen pregnancy, a new study from the RAND Corporation shows. Researchers at the nonprofit organization found that adolescents with a high level of exposure to television shows with sexual content are twice as likely to get pregnant or impregnate someone as those who saw fewer programs of this kind over a period of three years. It is the first study to demonstrate this association, RAND said. A central message from the study is that there needs to be more dialogue about sex in the media, particularly among parents and their children, said Anita Chandra, the study's lead author and a behavioral scientist at RAND