reply to post by woodwardjnr
Maybe you're right.
They don't have direct purchasing power from a TV advert, but their reaction is supposed to alert the dog owner to the product, almost like a child
that sees a Barbie on TV and then shows joy and says to her (or sometimes his) parents: "I want that doll for Christmas!"
That is indirect power to motivate the person with the cash.
It is very effective.
Whenever I eat out with friends with kids, we always go where the kid chooses, which usually has a good play-area so that we can chat in peace for a
while.
So kids dictate a lot these days, and much is aimed at them to bring in their parents.
Now pets are like kids to a lot of people.
But pets do have more direct power.
They can leave an owner unhappy and depressed if they don't eat.
So owners will give in and buy the food their pets prefer.
Or at least they think it's about the food.
But ultimately each species may be feeding off each others' body language.
The novelty of this dog food will get a lot of doggie owners excited in some way when they feed it to their pets.
The pet will learn the cue that it gets slightly more attention and reaction, and voila - the food is now mandatory to keep everybody happy.
It's a devilish scheme that won't work for all dog owners, but it will for many.
