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The global food conglomerate Nestlé has launched a pet food commercial that contains high-frequency sounds aimed at canine ears. The 23-second ad for the dog food brand Beneful emits audible squeaks and pings, along with a high-pitched whine that humans can just barely hear.
"We wanted to create a TV commercial that our four-legged friends can enjoy and listen to, but also allow the owner and dog to experience it together," said Nestlé Purina's Anna Rabanus in a press releas
Some owners also see their pets as children and people, and cater to them in that way. In San Francisco, where dogs outnumber children, a group has formed a political action committee, DogPAC, to promote the interests of their canine friends in the upcoming mayoral election.
Some owners also see their pets as children and people, and cater to them in that way
Nestle has launched an advert for its Beneful dog food that bypasses humans and goes straight for the main customer: the nation’s dogs. The advert, to be screened for the first time in Austria this week, uses sounds only dogs can hear.
The advert is designed to appeal to both human and canine viewers. The high-pitched noises should be completely inaudible to humans, but any dogs in the room are expected to become extremely interested in the advert and should – at the very least – approach the screen.
The advert has been developed in conjunction with animal behaviour experts. The sounds will not be uncomfortable for the dog, but should pique his or her interest. And that, in turn, is expected to pique the interest of the owner.
Originally posted by halfoldman
Have children and animals now become equal via marketing categories?