What exactly is this? A little more info would be helpful. Thanks!
“In order to identify browser-level behavior such as new versus repeat visitors to a website or page, we may drop cookies in support of our market research efforts. To opt-out of this browser-level tracking you can click here. If you choose to opt-out, a cookie will be placed on your computer instructing us to disable our ability to browser-level track of your website visitation while on a website with a ScorecardResearch beacon installed. However, if your browser does not accept cookies, or if you delete all of your cookies, then this browser-level tracking may occur. Additionally, this opt-out is only effective when you are using the Internet browser you were using when you opted-out.”
Originally posted by wWizard
So these guys are keeping track of what sites we are visiting etc? What company is this?