posted on Sep, 26 2011 @ 02:27 AM
Yes, that is pure HDR (high dynamic range) effect.
What you need to do is take 3 exposures, of the same image, at different exposures, one over, one under and one normal exposure.
Then use an HDR program to mix the three pics, and create the HDR effect.
Over doing HDR is not cool though, but using it subtly is brilliant.