The reality of the internet is it costs money to keep a site like ATS available. There are only two ways to generate that revenue, charge the users or
sell the available inventory (page views/page space) to advertisers who want to reach our audience and user base.
The past few years there has been an increase in the technological capabilities of the software that serves ads online. Ad networks have the ability
to "remember" the content you see on the sites where they serve ads. This doesn't mean they know you personally, associate the content you see with
your personal identity, or even use the data. They use this to identify the interests of user "#5r4366ewx" (the random code assigned to the cookie
placed on your browser when you arrive at a site using a specific ad network's tags) and hopefully serve him/her/it (they have no clue who you are)
ads that may actually be of interest to him/her/it.
The ad networks' cookies stay in the browser and when you come to another site that has that network's ads on it the cookie identifies your computer
so that the ad network can look up in an offline database the ads you've already seen, what ads are likely to be of interest, and then it serves an ad
based on its best guess against the information they have. This is also used to make sure you're not seeing the same ads over and over.
This intelligent and convenient means of serving us ads that may actually interest us has come under attack from the "online security industry"
because it serves their purposes, to scare people who don't understand what's being collected (personally unidentifiable data assigned to a cookie to
identify the cookie) into buying more of their software
to protect them from the scary ad that may actually interest them.
These companies play on the ignorance of the average internet user by claiming that they are being "tracked". That word has negative and scary
connotations to it, that's why they use it. If they were honest about it and described it truthfully nobody would be scared or worried about it, which
means they wouldn't sell very much of their software. Ironic isn't it?
The truth is nobody is being "tracked", why would an advertiser spend millions of dollars to "track" you or me? What are they going to gain from it?
They don't care about what sites you like, they don't care where you are. They DO care about what products and styles interest you in the hopes they
will be able to SELL you something.
SELLING you something is truly ALL they care about, it's what advertising is all about, sales.
The only people "tracking" anyone are scammers, crooks and the law enforcement officials who are looking for them with a court order.
In an effort to create transparency, and hopefully end the unwarranted fear of "behavioral advertising", the interactive advertising industry has
created this initiative to show you exactly what's being collected (otherwise meaningless and non identifiable data) and give you the option to opt
Opting out will only change the ads you see, they likely won't be of any interest to you what so ever. The means to predict what may interest you is
certainly not perfect but, it beats the heck out of getting ads for panties when you're a 35 year old man or, an ad for jock straps if you're a 35
year old woman.
Deny ignorance, be informed, don't be fooled by scary rhetoric designed to separate you from your money.
edit on 9-8-2011 by Springer because: (no reason given)