There's a few different "threads" to the 2012 thing - the doomers, the happy enders and the cash-ins.
This is clearly a cash-in on the 2012 buzz framed within the doomer perspective. Yes there are lots of people who are cashing in. It doesn't disprove
the idea and of course has nothing to do with the happy ending version of events
Or...do the Lynx marketing department have information we don't? I smell conspiracy!!