posted on Aug, 26 2011 @ 05:13 PM
Here's a recent copy of a letter i sent email to Marmite/Bovril
I'm writing to complain about your slogan "You either love it or hate it" as I don't really have alot else to do and i'm waiting for my tea to cook
(it does not contain Marmite) Anyway. After a lifetime of thinking I didn't like Marmite, my fiancé made me try some the other day and quite frankly,
I was surprised. "He loves it", I hear you say. Well you'd be wrong! The only way I can describe it is, It's alright!! Now I understand where your
slogan is coming from but I feel our palettes are very much used to acquired tastes nowadays, and sadly life has become more complicated with things
not just being “black and white” and feel that people don't just "Love" or "Hate" your unique brand. Some may find it Average. Just so I can
precisely describe the taste to you, I will now list a choice of words I’d use to describe your unique brand, and mostly 'cause I feel the need to
pad this letter out somewhat because my tea is taking slightly longer than expected due to a very poor oven (Hotpoint will be receiving a letter
aswell, whilst I eat Ice-cream, Hopefully the freezer is working or I‘ll be here all night)so you may take the time to read it. Notice the constant
"waffling" above and repeatedly going over the same points, Again that is what I call "padding the letter out"
Anyway back to words to describe your Unique brand.
Average (Needed repeating)
Par (My favourite)
Take it or leave it
Now I know this has probably come to a shock to you to realise that 'The people' don't just "Love" or "Hate" your brand, but I have come up with a
solution. You can make grateful cheques payable to me but I will suffice for a voucher for a free pot of Marmite....and I may eat it.
I feel you should change your slogan to meet current standards to.
"Marmite- You either love it, or hate it...But Toby thinks its very very on par"
I know. It's fantastic marketing, and its a wonder how I’ve never been picked up by larger companies before.
Toby "Doesn't love or hate it" V***
P.S Don’t even get me started on Vegemite.
edit on 26/8/2011 by ShiftyMedi because: had to delete my surname..Whoops