reply to post by BohemianBrim
I think that the creepiness is intuited by some and not others based on a psychological undercurrent and how much we each pick up on such things; it
has nothing to do with intellegence and everything to do with perception, just as the OP said. Whether or not one perception is more valid, authentic
or useless than any other given today's other concerns is irrelevant because you usually can't control your perception; it's innate, usually
subconscious and formed by the culmination of your own life experiences. I get some of what the OP is picking up on and I too find it a bit creepy
because, like most ads, it's subliminally insidious. I don't use FB either, probably for the same reason as many of you, but again, it's personal
choice and not a criticism of anyone else.
OK, so I'm sure to get A LOT of backlash for this by those who will surely say "OMG, you're looking into this waaay to much" but just hear me out,
think it through and don't forget that EVERYTHING in life is perception and the main goal of advertisements is to appeal to our desires on a
subconscious level. That's why this will appear to some as nothing more than a group of innocent young adults playing a practical joke on a friend,
and to some it will seem "creepier" than that. Ultimately, taking control of our own subconscious is what will let us prevail against those with
hidden nasty motives. So here goes my psuedopsychological breakdown of this commercial (total layperson but one known for being fairly intuitive to
The guy is first shown sleeping in a cuddled up (aka fetal) position; sleeping "like a baby" as if he doesn't have a care in the world and is totally
safe and happy - this message is conveyed by his first laugh. As soon as this happens, the female, with a fiendish or cackling kind of laugher that
lasts throughout the entire ad, captures his picture, which many cultures equate to capturing one's soul (this time without his conscious knowledge)
or which others equate to the whole TPTB vs average Joe citizen battle, and his solid essence turning into a holographic-type blue hits the message
home that he is somehow being drained or changed. So it can be equated to having his soul (or individualism) secretly and silently drained. You keep
hearing her somewhat evil sounding laughter (as a female, I find this more annoying than creepy but it's intended to push a button) and just at the
peak of "the drain" the guy throws his head back, somewhat reminiscent of er....extreme pleasure (you can figure out that euphemism for yourself). So
the subliminal brainwash-like intended message is that having your soul or individualism drained is good and will make you feel euphoric (using a PC
description here) - don't you want to be the recipient of such utter euphoria??? He then startles himself awake and feels like something has been
taken from him (notice how he opens his jacket and checks himself as if making sure he's all there or sensing that something has been taken from him).
She's looking at her little screen (viewable only to her) with this fiendish and sneaky look on her face and he momentarily laughs WITH her (as if
thinking he knows or wanting to feel like he knows - but not REALLY knowing - what she's cackling about) but soon becomes suspicious of her true
intentions. Then, with the flick of a finger she commits the ultimate act of big brotherdom while the dude next to her shows his role as enforcer by
saying in an authoritative voice, "go back to sleep man". Also, toward the end when they're showing a static picture of the phone's screen with the
pic of him asleep with his head thrown back, check out the head of the lady behind him - looks like a brain, no? This ties into the next comments of
the narrator who says that "the button glows when there's a photo, video or something else worth sharing". This assigns the button some type of
etheral higher intellegence by saying "it knows" when something you've captured SHOULD be shared and insinuates that you, too, can have the power of
this higher intellegence through ownership. More deeply, it hones in on the sheeple's fear or desire to please this higher intellegence (aka TPTB) in
the role of "good citizen" (any George Orwell fans out there will know what I'm talking about), There's a whole host of psychological associations
here. The message they don't want any of us to glean from all of this is that it's up to someone or something else, and not you, to decide what
privacy or individualism you're allowed to own and that's where the creepy feeling eminates from. I could probably find many more subliminals but
that's my first blush interpretation.
OK, so before the backlash starts, just watch it again with those thoughts in mind to see if you now see any of these things. Most advertisements are
made to appeal to our base carnal desires (whether it's the desire for power, the need to be in ultimate control or the desire to align ourselves with
the ultimate control and curry good favor from such) or, quite simply, our fears. The fact that it's his contemporaries and not a younger person
doing this to him shows that there's a lot more to this than meets the eye (or the conscious eye, I should say).
That's it. I'm prepared for the comments but can't promise I'll be awake long enough to respond tonight...
edit on 8/24/2011 by timidgal because: (no reason given)