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Nivea, a company that specializes in skin-care products, recently released a print ad that it has since pulled. How to best describe the ad? It shows an African American man preparing to toss a decapitated head (his own?) with an afro-style haircut. The ad copy reads: "Re-Civilize Yourself." The underlying message seems to be that afros are not civilized.
A source tells Clutch magazine that the campaign was thought up by a black man, name Cliff Carson VP of PMK BNC, a New York company that handles the branding and marketing for Nivea: “The VP in charge of the entire marketing campaign for the men’s skin care line is a Black male who mainly got in the position to put Blacks on a cosmetics branding pedestal – hence the brand now having a Black spokesmodel.” Read more: Black Executive Behind Controversial Nivea Ad, Apology Released | Necole Bitchie.com
Originally posted by peck420
The fact that this ad has created a stir means that it worked.
People are now talking about Nivea. Some (suprisingly few if you ever study marketing trends) will be offended to the point of boycotting Nivea. Most will barely give it a thought, but will 'think' Nivea when they go through the body care isle.
As far as an ad campaign goes, they scored pretty good with this one.
I'd like to get all the ads and TV shows pulled that portray white men as bumbling idiots and the sole racists on the planet. I dont think I've ever seen a racist character in a TV show, movie or ad that wasn't white.