posted on Aug, 15 2011 @ 01:51 PM
You have to put yourself in the consumers shoes ask some questions here, most importantly: Why should I, as a consumer, visit your booth? What will
draw me in, what will keep me there? Why should I purchase items from you when I could probably find them elsewhere at the market?
While I am not familiar with hosting or managing a flea market booth I imagine it must be similar to running an exposition or trade-show booth. With
that said, below are trade show booth tips and etiquette that you may (or may not) be able to apply:
I hope you can find some of this useful...
Greetings and body language: Attendees are looking to the exhibit staff for a reason to spend time at the booth.
The following body language will help to convey a professional and approachable demeanor:
a. Stand up and greet attendees in front of the booth
b. Eye contact
c. Smile and make eye contact at attendees from all directions
d. Speak with attendees, not with each other
e. Sit down only if you are with a client who wishes to sit down
f. Do not cross arms or legs
g. Thanks attendees for spending time at the booth when they arrive and leave
Food and beverage: A common tradeshow booth etiquette violation occurs when food and drink is kept within the booth for personal consumption. It is
easy to spot a dirty napkin, wrapper, plastic bottle and other items that are not part of the booth.
Engage attendees: It is important for staff to quickly introduce themselves and ask attendees questions quickly to find out if they can help in any
way. (I will write a script with questions for this purpose).
Script: Everyone at your booth should be assigned a specific task and script related to their task/area to cover.
This is highly critical to present the organization as organized and efficient! We all need to be prepared to answer questions and understand where
to get more information if necessary. We will all be managing the booth so we will all have limited expertise/authority and be accessible at all times
outside the scope of our assignments for the day.
Dress code: We should all be wearing some form of corporate dress. However, our colors and style should be consistent and professional. I’m not
going to tell anyone how to dress but I do want to make sure we match the theme of our booth and are dressed appropriately to conduct business.
Booth set up and maintenance: Further along in this document there is a tradeshow item checklist. This will give everyone an idea of the items we will
have for the day of. Empty boxes, etc. will be stored under the skirted table. The area should always be neat, organized and well maintained with our
promotional materials. We should all keep this in mind throughout the day.
1. You never get a second chance to make a first impression. This will be our tradeshow booth motto.
2. A trade show is a non-stop series of beginnings. Every moment will be a chance to meet a new client or media outlet for the first time.
3. If all goes well, these crucial first moments will launch a mutually profitable relationship that will last for years.
4. Remember…. We must begin well and then work hard to negotiate and or close a deal.
What are we selling?
What you are really selling is YOU. Today’s consumers are nervous, this is a highly volatile economy and we have seen many companies fail… so how
do our potential clients know who they can trust? There is a due-diligence component to business but a surprising number of decisions are made by
people “trusting their guts”. During those crucial first minutes when you’re checking out the attendee, they are checking you out as well.
They’re perhaps unconsciously assessing what they perceive as your intentions and motivations. Let’s face it; nobody believes they can get a good
deal from someone they don’t believe is a good person.
PEOPLE HAVE TO BUY YOU BEFORE THEY CAN BUY YOUR SERVICE or GOOD!
Non-verbal communication plays a huge role. Attendees are constantly watching. If your body language conveys the fact that you don’t want to be at
the show, would prefer not to engage with the attendees, or are just going through the motions, they’ll pick up on that and walk right by.
Don’t stand at the corner of the booth with your arms folded, don’t sit down, yawn, look thru a magazine, look at your watch or chat about non
business related things…. People won’t come to our booth if our body language says “go away”.
Remember to “listen” to the attendee. Ask questions and listen to their answers, give them your full attention, hear what they are saying and
offer appropriate responses. Focus on the attendee and stay engaged and committed even if it’s only for a couple of minutes. This is the easiest way
to create a positive first impression.
1. Think neatness and visibility: We will use various methods of display like display board, tri-pod with poster board, etc. All items should be at
eye level to the customer to draw them to the display. The display will be organized and tidy. Customers will be turned off if they are confused, feel
claustrophobic or have to search around for information.
2. Build the impression of demand: Customers will want our service more if they think we are in high demand.
3. Pull a crowd: By using interactive displays such as a raffle or a laptop slideshow will be an effective way to pull people over to our booth.
4. Have a stock of promotional items and giveaways: Little bags w/candy, pens, key chains, bumper stickers, etc…
5. Prize or contest: Have a raffle.
6. Make it easy for attendees to get information: Use signs in our display to give basic information.
7. Promotional Literature or information about items that you are selling
8. Must come up with a cohesive booth design