posted on Apr, 2 2003 @ 06:54 AM
Back in the early 1990's, a small company (JTS Check Out Solutions) out of Rochester, NY, made up of tech people who left a grocery store chain
called Wegmans, built a sophisticated computerized check-out system. It's the basis of nearly every store bonus-card system used in the U.S. today.
It has the ability to build an accurate profile on you, with just your first four major grocery orders. The profile includes race, income, number in
household, pets, cars, health, regional demographics, age, estimated credit rating, and much more. The purpose is for targeted marketing of follow-up
Marketers have been doing sophisticated profiling for over 10 years. Why? Because it works. People respond to promotions that are tailored to them.
It's too late to worry about this.
[Edited on 2-4-2003 by William]