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Witch house (sometimes referred to as drag) is a term used to describe a subgenre of industrial music, which features a prominent hip-hop influence, specifically the 1990s Houston chopped and screwed sound pioneered by DJ Screw. Witch House applies techniques rooted in Swishahouse hip-hop – drastically slowed tempos with skipping, stop-timed beats – coupled with elements from genres such as noise, drone, and shoegaze. Witch House is also influenced by hazy 1980s goth bands, including Cocteau Twins, The Cure, Christian Death and Dead Can Dance, as well as being heavily influenced by certain early industrial bands. The use of hip-hop drum machines, noise atmospherics, creepy samples, dark synthpop-influenced lead melodies, dense reverb, and heavily altered or distorted vocals are the primary attributes that characterize the genre's sound. Many artists in the genre have released slowed-down remixes of pop and rap songs, or long mixes of different songs that have been slowed down significantly. Common typographical elements in artist and track names include triangles, crosses, and other geometric shapes, which is seen by some as being part of a larger unified aesthetic within the scene as well as a method of keeping it underground and harder to search for on the internet.
Travis Egedy, commonly known by the stage name Pictureplane, is credited with having coined the term Witch House