"The Jewish Voice": Father's Day page focuses on the Bush and Rupert dynasties., page 1
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Topic started on 14-6-2011 @ 05:25 PM by halfoldman
It is good to respect all traditions and honor an archetypal figure, such as the "father".
However, I wanted to share something quite troubling.
Of course, a lot more could be shared on the gendered marketing of this day, from many perspectives.

It is a Father's Day advert that celebrates warmongers, and the biggest tobacco and booze pushers in history that caught my interest.
In fact, it so blatant that I first thought it was a joke.
It seems to normalize deadly products with "fathers", or masculinity.

Here is the article:
www.sajewishreport.co.za...
I saw it in a free newspaper that I usually quite enjoy: The South African Jewish Report (Friday, 10 June 2011, vol 15: no. 21, p. 13).

I'm not sure the article by Barry Bilewitz has anything to do with the rest of the paper, but the pictures of the Bush fathers, and the histories of Anton and Johann Rupert seem like a strange thing to mention in a Father's Day article.
Tobacco and addiction is hardly something fathers and sons want to promote to each other.
Considering that 125 South Africans die of smoking-related diseases every day, it is downright shocking!
edit on 14-6-2011 by halfoldman because: (no reason given)
edit on 14-6-2011 by halfoldman because: (no reason given)



reply posted on 14-6-2011 @ 06:23 PM by halfoldman
reply to post by Jomina


Good points, and of course one could argue that they provided "consumer products".
It's not like they were rammed down anyone's throat.

But still, I haven't heard these addictive products mentioned in a positive light for a long time ...
But here it celebrates them.
It was very strange.

edit on 14-6-2011 by halfoldman because: (no reason given)



reply posted on 14-6-2011 @ 07:33 PM by halfoldman
reply to post by halfoldman


Interesting, note his reference to KWV (SA wine and brandy conglomerate):
www.kwv.co.za...


reply posted on 17-6-2011 @ 11:51 AM by halfoldman
Interesting: Our first democratic Health Minister, Nkosazana Dlamini-Zuma was the first to take on the Ruperts and big tobacco in South Africa. en.wikipedia.org...
During apartheid it seems that big tobacco lay at the heart of the (CIA directed) system, and it's perhaps no wonder that smoking was encouraged in the white conscripted army from a young age.
Soldier weren't forced to smoke, but people reported all kinds of underhand pressures to encourage it in an already stressed environment (such as making soldiers who didn't take smoke breaks do extra exercises instead).
Whatever her faults (before President Mbeki began his Aids denialism, and redeployed her to Foreign Affairs) a lot of people feel the ban on smoking in most public places was a good thing in hindsight.

Lesley Lawson writes:
Zuma's concern to strengthen the anti-smoking legislation hit at the heart of Afrikaner capital. For decades there has been a close relationship between the tobacco industry and the Afrikaner nationalist government. Tobacco giant Anton Rupert had provided massive financial and political support to the National Party, and in exchange there has been almost no control over the tobacco industry until 1993. Under the old dispensation, taxes and cigarette prices had fallen, and cigarette consumption had risen steadily for three decades. ... The conflict with tobacco barons heated up when word went out that Zuma was planning to ban cigarette advertising altogether. In response, Rupert took out a full-page advertisement in the largest circulation Sunday newspaper criticizing the minister.


Source: Lesley Lawson: Side Effects: The story of AIDS in South Africa. Double Storey, Cape Town: 2008. P.90.

To me, this "advert" (and how it normalizes the barons), and virtually writes a hagiography of some dodgy characters, brings a number of connections into a stark focus.
edit on 17-6-2011 by halfoldman because: (no reason given)


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