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Pressured by Greenpeace, Mattel cuts off sub-supplier APP
The environmental group's global campaign against the toy maker prompts the El Segundo company to tell its suppliers to stop buying products from the Singapore company accused of clear-cutting in Indonesia's rain forest.
Responding to pressure from Greenpeace this week, toy maker Mattel Inc. said it would direct its suppliers to stop buying wood products from Asia Pulp & Paper, a Singapore company that has clear-cut vast swaths of Indonesia's rain forest.
As the environmental group's global campaign against Mattel gained traction, the El Segundo company said on its Facebook page: "Mattel does not support deforestation nor does it contract directly with Sinar Mas/APP. We purchase packaging materials from a variety of suppliers and it is not the normal course of business to dictate where suppliers source materials."
Even so, the company announced a new initiative to contain any damage from Greenpeace's assault on its popular Barbie and Ken doll brands.
"We have directed our packaging suppliers to stop sourcing pulp from Sinar Mas/APP as we investigate the deforestation allegations," Mattel said. "Additionally, we have asked our packaging suppliers to clarify how they are addressing the broader issue in their own supply chains."
Indonesia's rain forest, the third-largest in the world after the Amazon and the Congo, is home to orangutans, tigers, elephants, clouded leopards and scores of other endangered plants and animals. In the last half-century, about 40% of the country's forests have been cleared, mainly for palm oil plantations and pulp and paper operations.