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The warning to pull child-size padded bras and knickers emblazoned with ‘porn star’ slogans from the shelves, comes on the eve of the publication of a report condemning the sexualisation of children.
Prime minister David Cameron Prime minister David Cameron was the one who called for the report (Pic: EPA)
Retailers will be given a last chance to clean up their act voluntarily or face legislation, government sources said yesterday.
Nine high street chains, some of which have been forced to withdraw inappropriate clothes after complaints in the past, will today attempt to pre-empt the report by signing up to a new code of practice drawn up by the British Retail Consortium.
The guidelines advise retailers that ‘fabrics and cut should provide for modesty’ and ‘slogans and imagery must be age appropriate and without undesirable associations or connotations’.