I searched and I am suprised this has not been posted. Also, don't know the appropriate forum, apologies in advance. With that out of the way...
Here is an experiment in attempting people to exercise more by using the stairs instead of the escalator (as an example). Simply make it fun. I
understand it is produced by a car company and this is a marketing product, but I liked the reactions of the people. Also, could this be a start of a
new trend in advertising where once you step on a “plate” a video or song or something plays on screens built into the ground? Neat idea overall
though. Not much on the heavy-brain matter side, just something I thought came across well...anyone know more about it?
Escalator vs Stairs
Hope everyone is having an amazing Saturday!
ColoradoJens
edit on 4-6-2011 by ColoradoJens because: (no reason given)