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McDonald's restaurants in Europe will soon be swapping the chain's legendary "service with a smile" with "service with a beep." European McDonald's restaurants are preparing to replace cashiers with touch screen computers at terminals where customers will be able to order up their hamburgers and fries and pay with credit cards.
About 7,000 of the fast food franchise's locations in the United Kingdom will be fitted with the touch screen technology, which aims to make the McDonald's experience more convenient and accommodating.
The touch screen method of ordering will improve efficiency and make the average transaction three to four seconds faster for each customer, Steve Easterbrook, president of the European branch of McDonald's, told the Financial Times.
McDonald’s and its franchisees hired 62,000 people in the U.S. after receiving more than one million applications, the Oak Brook, Illinois-based company said today in an e-mailed statement. Previously, it said it planned to hire 50,000.
Originally posted by jjkenobi
Well they've already replaced the chicken in the chicken nuggets and the beef in the hamburgers, why not the cashiers too!
Originally posted by intrepid
reply to post by jude11
I think a better question is, "Why is Obama being brought into a topic on European business?"