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The research shows that C3 ratings rise 16%, thanks to people watching commercials while using a DVR. That data is for 18- to-49-year-olds for ABC, CBS, CW, Fox and NBC combined.
The commercial viewing average for the networks' live feeds -- during the April 29-May 26 period -- was a 1.78, which rose to a 2.06 for C3. C3 ratings take into account commercial viewing for a live broadcast, plus over the ensuing three days with DVRs.