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Believe it or not, male whales have trendy tunes alike humans -- in fact, they modify their songs to differ from their rivals during courtship, that results in the new tunes every year, a new study has revealed.
Researchers, led by the University of Queensland, have found that male humpback whales "change their tune" every year during their migration across the Pacific, the latest edition of the 'Current Biology' journal reported.
The study has revealed a striking pattern of cultural change over a large distance, with the rate, scale and even repetition unmatched in non-human culture.
"The way whales change their song can be compared to how humans follow fashion trends -- someone starts a new trend and before you know it everyone starts wearing the same thing," she said.