posted on Apr, 6 2011 @ 12:19 PM
I am in no way affiliated with any company or product. I'm interested in a TV commercial that is part of a high-exposure campaign for an insurance
company. Progressive's advertisements air often in the NY tri-state area of the USA. The perky spokeswomen, 'Flo', in one commercial touts heavy
discounts for using their new "snapshot" device.
The following two paragraphs are excerpt from huliq.com :
"The Snapshot is a small device that plugs into an auto's diagnostic system and records data that is transmitted back to Progressive via wireless
technology. Customers can view the same information on a website set up for this specific purpose.
The information will then be used to determine if a customer qualifies for significant discounts based on safety, including how, how much and when the
car is driven. Cars driven less often, in safer ways and at safer times of days are most likely to get a discount. Although Progressive and other auto
insurers gather some of this information at the present time, it is based on the affirmative statements of policy-holders or applicants, without the
ability to prove otherwise."
History tells us that many devices and applications exist in their present form due to insurance companies seeking to lower their payout number.
Watching the bottom line has benefited society greatly as safer devices have decreased loss & suffering.
Snapshot is another step in the evolution of technology that I think we saw coming sooner or later. Todays gadget being used voluntarily will in time
lead to industry lobbying making a more perfected version mandatory in new automobiles.
What do you think of having your every movement tracked by an all-seeing eye that will instantly stream a river of data as you drive your motor
vehicle? Your location, speed, actuation of any/all devices within the vehicle, posted speed limit, road conditions, temperature and such will be
Do you feel "Snapshot" is a good idea? Would you buy a car with this type of technology on board? Do you think such technology will lead to
automatic fines from law enforcement? Any thoughts or comments, anyone?
Thanks for taking the time to read, and thank you in advance for your reply.