posted on Mar, 24 2011 @ 05:59 AM
reply to post by backinblack
Fosters has pulled it's beer off the shelf of Dan Murphy's and LiKour Land bottle shops!!! These retailers owned by Coles and Woolworths, the biggest
supermarket/retailers in the nation, have tried to start a price war by selling regional beer at an almos 50% discounted price. This would effectively
devalue the Australian made premium beers.
The end result would run this beer and its producer of the shelf as the cost of production manufacture would out weigh the profit made on wholesale.
Large companies can afford to sell product at much lower price as they have the ability to move high volume of product. Smaller companies with smaller
profit margins per volume would have no choice but to compete with the market by demanding cheaper prices from the producer. This is where I get
upset.... my beer.....VB will be run off the shelf!!!
I would love to pay $28 a carton for my beer but I will not sacrifice it for the subliminal dollar value..... just another annoying factor.
I saw in the 'Sunday Mail' this week, an article, rating people social status by the quality of beer they drink. Of a poll taken by 800 people, VB was
rated as the "sadest" beer and Corona as the most socially accepted.....
Mod Note: Terms & Conditions Of Use – Please Review This Link.
3/24/2011 by semperfortis because: (no reason given)