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NEW YORK (Reuters) - Music and fashion mogul Sean "P. Diddy" Combs has made a fortune selling records and T-shirts but now he's found a new thing to market: voter turnout in the upcoming presidential election.
The creator of Bad Boy Entertainment and Sean John clothing on Tuesday launched Citizen Change -- a campaign he hopes will attract a record number of minority and young voters to the polls on Nov. 2.
"The forgotten ones will ultimately decide who the next president is," Combs said. "According to the latest polls, Bush and Kerry are neck and neck. We will make the difference. We will be the deciding factor."
....His campaign will include a line of "Vote or Die" T-shirts, an album, a voter registration push in cities and campuses nationwide, and television commercials on outlets like MTV and Black Entertainment Television.
....Black voters typically support Democratic candidates but minority groups and especially young voters vote in lower numbers than other groups.
Combs said his was a nonpartisan effort but many advisers are Democrats, including political guru James Carville, a key strategist for former President Bill Clinton.