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he logo, a jagged representation of the year 2012, has been said by its critics to resemble many things, from a swastika to a sexual act, but the Iranian government argues it represents a veiled pro-Israeli conspiracy.
In a formal complaint to the International Olympic Committee, Tehran has called for the graphic to be replaced and its designers "confronted", warning that Iranian athletes might otherwise be ordered to stay away from the London Games.
According to the state-backed Iranian Students News Agency, which is frequently used to convey official pronouncements, the letter says: "As internet documents have proved, using the word Zion in the logo of the 2012 Olympic Games is a disgracing action and against the Olympics' valuable mottos.