It looks like you're using an Ad Blocker.
Please white-list or disable AboveTopSecret.com in your ad-blocking tool.
Some features of ATS will be disabled while you continue to use an ad-blocker.
This logo was designed by the Jewish brand consultancy firm known as Wolff Olins.
Originally posted by stumason
reply to post by LordBucket
Oh right, it works like that does it?
That must mean...Surely not...No, it can't be so...
Is mans best friend really an omnipotent being?
Re-arrange the letters in Dog and you get God....
If you have to re-arrange the letters, then your deliberately trying to make something it isn't.
Read left to right and top line first, as is the norm in the Roman Alphabet, it reads 2012 in highly chunky and styled writing.
Originally posted by sapien82
whocares whether it says ZION or not , the logo is disgusting , and from a graphic desing point of view , As a client I would not be happy with it , whoever designed it should be ashamed.
it certainly wouldnt be featured in my portfolio
the colours are just absolute PUKE !
Originally posted by Thunda
I agree with the previous posters- when this logo first came out, I was struck by its overwhelming ugliness. Ive got to say that this effort to brand the biggest world sporting event wouldnt pass a 1st year graphic design project- there is something unsettling about the whole design, like some sort of horrendous '80s throwback, and there was uproar in the UK when in was first shown. The price tag just adds insult to injury. I can only think that Lord Coe is either colour blind or finds it politically necessary to give the logo his backing.
Whether or not its meant to spell 'zion' I have no idea, but as a citizen of the UK I feel ashamed that this pathetic offering is going to be remembered as our Olympic logo- hopefully the rest of the competition will be of a higher standard.
Originally posted by 3finjo
reply to post by OptimisticPessimist
why oh why would the organisers of the London olympics want to spell Zion anyway? Oh yeah, the global plan by the jews to take over the world, sorry my bad I forgot.
Originally posted by Leprecon
I think we're all missing the SMALL picture here.
If you look at the large block "2" you will see it contains the word "london".
However the "L" in London is an unusual font which means it is open to interpretation as an "I".
I believe that this is actually where the Iranians are seeing the Z(Ion)...
Anyone else believe that this could be the case?
First post so I hope so....