reply to post by burntheships
I don't see corporate PR and marketing or industry intelligence in the chart. It should be there: bigger than national military and government
intelligence. Plus corporate military stuff. ...Other than those little "oversights," yep, this crap has been going on for years - since about 2002
at least - first via real people then a people-plus-program strategy.
Like DD, I too tried to address this phenomenon - in a thread titled THE TROLL LIST
As stated in a post, I really didn't think it would work to call it "Deconstructing InterNet Dynamics as Manipulative Appropriation of the
Media, with a Special Focus on InterNet Marketing Methodology and InterNet Marketing Professions via Fictional Personalities Created on Discussion
As outlined in the OP, the thread was meant to focus mainly on 3. "Promotion Trolls" and 4. "Social Engineers." Unfortunately, our mod team
determined that the only trolls in existence are individual nerds, and closed the thread.
For those seeking further clarification of the terminologies, labels and descriptors applied to such:
I later integrated some of my "troll" research into another thread
- here are some
...a brief overview of Marketing Troll principles... :
Social Advertising Best Practices
Chris Koch's B2B Marketing Blog: Eight reasons to
monitor social media and a list of tools for doing it
Social media is big and getting bigger, providing marketers with a combination of reach, relationships, and relevance:
* Reach: Social media has overtaken email as the most popular consumer activity
* Relationships: Social media's strength is in the personal connections it enables, the peer-to-peer contact…
* Relevance: Consumers are extremely engaged with the content and connections that their friends are creating because of its personal
Here are some of the ways that these tools give marketers more insight into online conversations:
* Assign a response. Some of the tools let you define the types of comments or conversations that deserve a response, flag them, and route them to
a designated person for action...
* Identify influential sources. The tools can determine the popularity of conversations and the sources of those conversations. This helps you decide
which blogs you’d like to do outreach with, for example.
Chris Koch: How to
create B2B social media policies
One of the cornerstones of a social media strategy is having a clear set of corporate social media guidelines or policies. The best documents don’t
just tell employees what not to do; they also tell them what they should be doing to further the marketing goals of the company.
* Encourage community through sharing and attribution. Social media is not just a place for broadcasting opinions. Employees should be encouraged to
become part of the community by doing research and linking to other relevant content—not just their own.
Separate opinion from fact. The best retort to criticism is factual evidence to the contrary. But employees need to check those facts for accuracy and
attribute them rather than passing along something they aren’t sure about.
Make it public. Nothing demonstrates your openness and commitment to social media more than making your policy publicly available. ..
Chris Koch: Three steps for B2B marketers to
build a personal social media presence
You may have to adopt a more split business personality (and do more work). You shouldn’t just get involved in social media to the extent necessary
to do your day job. To get better, you should think of yourself as part of the emerging guild of B2B marketers in social media. …your
personal social media goal—to be a valued member of the online B2B marketing guild—let’s talk about how you go about building your presence.
Step 1. Monitor
Step 2. Engage
Step 3. Manage