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"Doodle-4-Google" is so much more than an art contest. Sure, the game, which received 33,000 entries last year,
the contest's initial Parent Consent Form asked for the child's city of birth (not current city, mind you), date of birth, the last four digits of the child's social security number, as well as complete contact info for the parents
If the information Google culled from the contest was linked with other databases to target ads, it could prove lucrative for the company