Mexican brewery produces first gay beer , page


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Topic started on 17-2-2011 @ 08:52 AM by Erongaricuaro
story.mexicostar.com...
A small Mexican brewery has unveiled what it claims is the world's first beer aimed at the homosexual community.

The beer has a slight honey flavour and will initially be marketed to gays and lesbians in Mexico, Colombia and Japan.

The Minerva brewery said that the "Artisan Honey-Ales" would appeal to a section of the beer-drinking public that had so far been snubbed by larger brewers.


Not exactly Breaking Alternative News and even a bit weak for Social Issues section, I thought this interesting enough to deserve mention in BTS. Mexican beers I think are pretty good in general. I don't think I will be rushing out to look for these in the stores but a good honey-ale on a hot spring afternoon might be welcome. Still, perhaps a "straight" beer might be more my style.


reply posted on 17-2-2011 @ 09:07 AM by g146541
reply to post by Yazman



Agreed, this sounds like a delicious combo!!

On another note:
Now forgive me for saying so but.... I feel some strange urge to go suck down a cold one.


reply posted on 17-2-2011 @ 09:17 AM by pacofunk64
Originally posted by g146541
reply to
post by Yazman



Agreed, this sounds like a delicious combo!!

On another note:
Now forgive me for saying so but.... I feel some strange urge to go suck down a cold one.


LOL, nicely said. I'm a fan of all Beers so not sure how this type of Beer can be just directed for Gays. Either way...don't really care but like you said in your other post, it would be interesting to see the marketing for it.


reply posted on 17-2-2011 @ 09:35 AM by hp1229
Originally posted by tsawyer2
Originally posted by pacofunk64

LOL, nicely said. I'm a fan of all Beers so not sure how this type of Beer can be just directed for Gays. Either way...don't really care but like you said in your other post, it would be interesting to see the marketing for it.


I agree. I'm not sure how this can be directed just for gays, unless they simply plan to market it that way. Google search Honey Ales and you will find that there are many of them out there already produced by micro-breweries. Someone mentioned mead which is the original honey ale. Of course mead is usually associated with meat eating, bearskin wearing barbarians from the middle ages. I've had true mead at festivals in Germany and it can range from lightly refreshing to knock your socks off strong.

I like many kinds of beer and some ales flavored with things like fruit, flowers and spices I guess could be marketed to certain demographics, but I don't see why they would. If they are great tasting, anyone will buy and enjoy them.

The best flavored ale I had was from a home brewer I used to hang out with. We used to get up at 6am to start the day's batch and he had made what he called his "Breakfast Grapefruit Ale". Needless to say, by the time 2pm rolled around, I had to call my wife to come pick me up. LOL
edit on 17-2-2011 by tsawyer2 because: content addition

The way I see it, its just another marketing tactic. Stir the market with a slogan and make people curious about the product and watch the profits soar within the first few weeks after the product has been launched. Once people taste it, they'll definitely go for more since it will be nothing different then the other products in the market. Basically they want the folks to try the product in this economy since the competition is very very stiff. It is sad but everybody in the world is using such tactics these days it seems to get attention or visibility. Especially the Athletes and Celebrities even though politicians and companies are using the same tactic.


reply posted on 17-2-2011 @ 10:21 AM by Erongaricuaro
reply to post by hp1229



I can't fault them for employing marketing schemes. It looks like there is a bit of labelling going on as well, once the beer is done the pull-off label can be worn as a gay pride sticker. Since this brand is already available around the resorts of the Mexican riviera it also looks like a handy way to meet new friends while on vacation.

It might be well worth a try, after all isn't the gay community known for discriminating tastes? If the product is really good, though, their marketing tactic could backfire. There may be quite a few "macho" men put-off by a gay product that might otherwise choose this brand. A velvet saddle cowboy image could bridge a couple sectors but not everyone is quite ready for the metro scene.

I could see a possibility of there becoming "closet-consumers" who might secretly enjoy this honey ale at home but wouldn't want to be seen drinking it in public.


reply posted on 17-2-2011 @ 03:29 PM by hp1229
Originally posted by Erongaricuaro
reply to
post by hp1229


There may be quite a few "macho" men put-off by a gay product that might otherwise choose this brand. A velvet saddle cowboy image could bridge a couple sectors but not everyone is quite ready for the metro scene.
I could see a possibility of there becoming "closet-consumers" who might secretly enjoy this honey ale at home but wouldn't want to be seen drinking it in public.

hahaha..the way global politicians and their vote banks are passing the gay rights laws, pretty soon there wont be any 'macho' men left
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