Originally posted by AugustusMasonicus
I bought my first Corvette after helping my friend work on his. I did not even know what one was prior to assisting him put the thing back together in his garage. I would not consider that advertisement.
Mate, it's not a 100% rule OK. There are exceptions.
But as a general rule advertising creates desire. If cars, for example, were never advertised in some way no one would have ever known about them in order to desire them, so in an indirect way even your desire to own that Corvette was due to advertising.
What do you think advertising is for if not to create desire?
Advertising doesn't sell anything... it creates a propensity to purchase. Creating Desire is a veritable handbook on how to wield this incredible power of persuasion."- Rishya Joseph, Managing Director, Dentsu, Young & Rubicam Sdn. Bhd
"Creating Desire captures the essence of what our business is all about. It not only will serve as a basic textbook for neophytes to the business, but also as a motivator for seasoned veterans."- Steve Price, President, Publicis/Bloom Advertising, Dallas.
"Creating Desire shatters the myths of advertising and reveals its true essence. John covers a serious subject in such an easy, conversational, story telling style that you are moved to read on to the finish in one sitting."- Shahreen Kamaluddin, Managing Director, Shahreen Corporate Communications Sdn. Bhd.
www.apmforum.com...
edit on 2/16/2011 by ANOK because: typo

