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I created an identity and an Annual Report for the New World Order elite.
NWO is the name of the brand and it is usually the acronym used to refer to the New World Order. The characteristics of the brand reflects the way that I decided to address the problem of communicating the conspiracy theory using the instrument of ambiguity, confusion and disorientation. The NWO brand exploits these precepts to create a perceptional shock for the reader, in order to generate an impact and get into his minds, intriguing and then persuading him to conduct more research more on the subject. This is why the brand maintains a clear sharp style, although the audience is still required to look carefully to really understand the message of the communication.