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Gayle King's daily morning show, a simulcast of her satellite radio show that launched last week, is off to a slow start, with viewership dropping from 154,000 on its first day to 86,000 on day five, according to the Post.
Reruns of Dr. Phil are doing better, averaging 250,000 viewers, the paper said.
Oprah Winfrey’s new cable network is having some early growing pains.
After exploding out of the gate in the ratings (and on a Saturday, no less), viewership for OWN has declined significantly.
While OWN’s premiere averaged 1 million primetime viewers last weekend, Sunday dropped to 822,000. Monday fell to 394,000, followed by Tuesday hitting 315,000. In the network’s target of women 25-54, OWN went from an opening night rating of 0.6 to a 0.2 at the start of the week.
As OWN is yet to bottom out, the network has fallen behind all of its female-oriented cable competition, including Lifetime (793,000), Oxygen (565,000) and WE (331,000).
Originally posted by Eyesofthemothman
OWN always seemed like pretty strange initials to have for your new network.