Thats a pretty cool looking commerical , i believe the transformer science fiction theme is to show you the new tech and air crafts that will be available for the future for evacs. The airplane does a sem-transform seems plasuable with todays tech . Shows you the future branches of some of the emergency medics.

As for the disaster scene its just to show you that sure we might of caused it but we have the toys to get you out , then you see the american flag . Be Proud of american technology which is used to help the sick and wounded from whatever the ptb devistation plan for that year lool. Good find !

You're reading into it too much in my opinion. First of all, there's nothing to say that's an American city. The US is not the only place with modern cities. As for the plane transforming, the plane at first is something that looks like it would be thought up for a CGI scene in a movie and at the end it transforms into a plane that actually exists, effectively showing the audience that we already have actual planes capable of performing what the CGI plane did.

This is ironic. I have seen this a few times on TV, but last night I saw it and said wtf happened to that city? Why would they show that as a scenario? Sure it could happen, but why not a flood or an earthquake? That looked like something exploded by the looks of the debris. Just made me wonder...I'm sure someone just thought it looked cool and went with it. But still...geez....

Originally posted by vincentBlue24
This is ironic. I have seen this a few times on TV, but last night I saw it and said wtf happened to that city? Why would they show that as a scenario? Sure it could happen, but why not a flood or an earthquake? That looked like something exploded by the looks of the debris. Just made me wonder...I'm sure someone just thought it looked cool and went with it. But still...geez....

It makes far more sense for a branch of the military to choose a scene that looks like it came straight out of a war movie, don't you think?

that made me laugh so hard.tryin to make people buy into the whole hero thing.now that is proper propaganda if i ever saw it.anyone from the states should check out similar british airforce and army commercials.same stupid ass "yeah we're hero's" or "this is better than COD".i seriosly hope that none of these adverts convinced anyone to join.if you wanna save people then be a doctor not a murderer.and while im ranting do you or have you met anybody in your life that ever wanted a war.....me neither

What does it mean?

It means they are looking for people to join the airforce.
I don't see what you are seeing...I just see a commercial aimed at recruiting some troops.

Honestly, I would rather have people listen to this commercial and joining the medevac division instead of sitting at home watching TV. Most people who would be influenced by a commercial like this has a good chance of not achieving much anyways to be honest, and that way they could at least help people.

I didn't see this as just about recruitment, but as propaganda to show the US military as the good guys going in and rescuing civilians.
Never mind their usual mission is to blow up stuff from the sky.
I'm sure many citizens of Baghdad or Kosovo would find this commercial at odds with their own experiences.

Firstly, It's supposed to be Ironic by showing CGI and sci-fi images. That's the whole point.

Secondly, showing an American type city in ruins is the best way of recruiting those patriotic Americans that will do anything to protect their soil. Simple psychology and clever marketing. Simples.

Originally posted by seedofchucky
...they need to pull out all the stops for recuriting .

Exactly.

It's not science fiction? Why use CGI then?

This is just desperate recruitment plea for more human drones and cannon fodder.

I wonder how much it will cost the taxpayer to build a transformer hospital airline jet and also how much would the medical bill be for that kind of treatment im guessing only the richest 1% will have the ins. to cover that. These types of commercials to me seem to be targeting the younger generation and suggesting that the U.S. will be the grounds of war or some catastrophic event but i look at this as a over hyped cool look of our air force and military trying to give you the idea if you join you will ride in a transforming airliner/hospital when all you will be doing is signing your life away to the government on the basis that your protecting freedom when your just continuing there agenda pure propaganda for the younger crowd IMO.

I don't notice anything "chilling" about this video in the sense that all military recruitment videos try and make the military like some high-tech video-game in which the main goal is to save the innocent civilians from disasters.

The point of this commercial is to make the Air Force look all high-tech and awesome... which it certainly does

It's not unlike the military to try and portray themselves like pop-culture phenomena. Back in the day, they actually set up recruitment centers at movie theaters showing Top-Gun. So its not surprising they try and make their planes look like Metatron from Transformers

Originally posted by fiftyfifty
Firstly, It's supposed to be Ironic by showing CGI and sci-fi images. That's the whole point.

It seems more like inadvertent irony to be honest.

Exactly how do you reckon it's supposed to be ironic and how is that "the whole point"?

Originally posted by fiftyfifty
Secondly, showing an American type city in ruins is the best way of recruiting those patriotic Americans that will do anything to protect their soil.

Perhaps these "patriots" could spend a little less time concerned with their soil and a little more on the protection of their constitution. Bartering freedom for security against false insecurities just doesn't seem like fair trade. Then again, these Air Force and military types rarely demonstrate that they can think for themselves. Patriotism is just nationalism coupled with blind subservience after all. Ah, the American dream, what is was, what it could have been and what it's become.

Originally posted by fiftyfifty
Simple psychology and clever marketing. Simples.

Yep, that just about describes patriotism.