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It was sponsored by Monsanto Company. The design and engineering of the house was done jointly by Monsanto, Massachusetts Institute of Technology, and Walt Disney Imagineering. The fiberglass components of the house were manufactured by Winner Manufacturing Company in Trenton, New Jersey, and was assembled into the house on-site.
The attraction offered a tour of a home of the future, set in the year 1986, and featured household appliances such as microwave ovens, which eventually became commonplace. The house saw over 435,000 visitors within the first six weeks of opening, and ultimately saw over 20 million visitors before being closed.
In a surprise move that was announced today, biotech giant Monsanto completed a hostile takeover of troubled Walt Disney Company for a sum of $60bn.
In recent months, many rumors were floated concerning the future of the stumbling Disney empire. Companies mentioned to have an interest were as diverse as Comcast, Microsoft and Bertelsmann. Yet few analysts suspected a crop company like Monsanto to step in. "We double-checked the press release three times before believing it," said an analyst.
The price tag is considerably cheaper than Comcast's offer of $66bn six weeks ago, but Disney's leadership problems that ousted long-time CEO Eisner and the recent breakup with money-maker Pixar sent the stock price tumbling almost 20%. "It was a steal," said a Monsanto spokesperson.
This buys Monsanto a number of television studios, including ABC and ESPN, movie studios like Touchstone and Miramax, and of course the popular theme parks in the US, France and Japan.
Monsanto is not a household name to Disney employees and customers, firmly rooted in its business of crop engineering. Monsanto is best known for its "Roundup Ready" canola and soybean seeds, which is genetically modified to tolerate their own "Roundup" herbicide.
"It's about intellectual property," said Monsanto CEO Hugh Grant, when questioned about the motives. "Both Disney and Monsanto are committed to IP, but their experience in protecting and exploiting IP is unsurpassed, especially in their animation department."
Monsanto was the creator of several attractions in Disney's Tommorrowland . Often they revolved around the the virtues of chemicals and plastics. Their "House of the Future" was constructed entirely of plastic, but biodegradable it was not.
"After attracting a total of 20 million visitors from 1957 to 1967, Disney finally tore the house down, but discovered it would not go down without a fight. According to Monsanto Magazine, wrecking balls literally bounced off the glass-fiber, reinforced polyester material. Torches, jackhammers, chain saws and shovels did not work. Finally, choker cables were used to squeeze off parts of the house bit by bit to be trucked away." . However another of their synthetic inventions, Astroturf (fake grass), survives.
Yes, we willingly allowed ourselves to be poisoned. Look at how many millions of Americans have spent their money at Disneyland, ate their food, rode their plastic rides, etc. By watching these vintage propaganda piece, at least we can see how it happened.
Originally posted by igigi
reply to post by hotbakedtater
... and all the while they've chemically poisoned us and our children; and for what? a f'ing Happy Meal toy because "amg i's loves the lion kiiing!"
Originally posted by hotbakedtater
reply to post by hotbakedtater
By watching these vintage propaganda piece, at least we can see how it happened.
Originally posted by MSSVBSS
"First published on April 1, 2004, as an April Fools joke. Believe it or not at your own risk."
Ummmm did you see that on the Monsanto purchases Disney link?
Adventure Thru Inner Space opened in Disneyland in 1967 as part of the New Tomorrowland project. It occupied the space that previously housed the 20,000 Leagues Under the Sea walk-through and the Monsanto Hall of Chemistry. It closed in 1986. The space is now occupied by Star Tours.