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The bottom ribbon is an increasingly common technique used throughout the web for additional persistent/preferences links, as well as internal promotions.
After a great deal of experimentation, this is the best way to promote our various efforts (ATS Live, revamped Streetview, ATS News vidoes, etc.) in the least-intrusive yet easily accessible way.
The bottom ribbon will ONLY be used for promoting things ATS is doing, and will not contain any advertising unless an advertising is sponsoring ATS Live or other site content/events.