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US diplomats suggested that India send Bollywood stars to tour Afghanistan to aid international efforts to stabilise the country. In a confidential March 2007 cable responding to a request from Washington for "specific, concrete ideas for opportunities for India to use soft power in helping Afghanistan's reconstruction", officials said Bollywood was an area that "seems ripe".
"We understand Bollywood movies are wildly popular in Afghanistan, so willing Indian celebrities could be asked to travel to Afghanistan to help bring attention to social issues there," the cable said.