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South African Brewery (SAB) creates Drive Dry advert based on male rape!

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posted on Dec, 10 2010 @ 06:25 PM
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I wonder if other countries have experienced the following, or what people think?

Male on male rape in holding cells and prisons is said to be widespread in SA.
It is possibly a vital link in HIV infections.

I suppose male rape is an implied threat in most penal systems.
However, to make rape a focus of drunk driving prevention (rather than car crashes and more apt material) seems to spread homophobia.

Are female drunk drivers also threatened with rape?

What does it say about our judicial system when an illegal act becomes an official punishment?

See the ad here:
www.iol.co.za...
Of course the homophobic advert assumes that everyone's straight.
I'd actually drink and borrow a car to get to some of these hunks!

PS. I was so surprised to read that torture is not actually banned in SA.
Two suspects in the Shrien Dewani case claim to have been tortured.
www.mg.co.za...
I wonder if Britain will hand the suspect over to such a country.
edit on 10-12-2010 by halfoldman because: (no reason given)




posted on Dec, 10 2010 @ 06:35 PM
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reply to post by halfoldman
 



I suppose male rape is an implied threat in most penal systems.
However, to make rape a focus of drunk driving prevention (rather than car crashes and more apt material) seems to spread homophobia.



Don't think it spreads homophobia as it did not affect my opinion on the subject, but it definitely ensures that I will NOT be drinking in SA, even if I'm walking...








posted on Dec, 10 2010 @ 06:51 PM
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Drinking itself is advertised as gendered.
We have this Radio 702/Cape Talk radio which encourages everyone to "lead SA".
However, most of their recent adverts are for Bells Whiskey and liquor.
"Give that MAN a Bells", the adverts repeat.
And we've just finished 16 days of activism against violence concerning women and children!

Also interesting are the implied cigarette ads (openly they are banned).
We have these ads that have British American Tobacco (BAT) telling people not to buy illegal cigarettes.
The suggestion is obviously that one should buy their legal cigarettes.
Surely a consistent message should be that one shouldn't smoke, or buy any cigarettes.

The Cape Talk media conglomerate is "leading SA".
Straight down the path of alcoholism and lung cancer.
How phony can media be?

How can a message against abuse celebrate the very things that cause it?



posted on Dec, 10 2010 @ 07:07 PM
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reply to post by facelift
 

In my case it looks like an advert for a gay s&m club.
I'd never drink and drive for more civilized reasons (and I could never live with hurting somebody else), but I think I'd buy the SAB jailbird calendar.

It's just divide and rule and encourages unfounded homophobic fears.



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